But First Coffee

It starts quite simply. With a cup of delicious, aromatic coffee that, let's be honest, just make everything better. From beginning our day with it, to the mid-afternoon pick me up by our colleagues at work, coffee makes also most powerful and quickest networking tool. If coffee makes everything better, do you think it can make our world quite literally better too? Most definitely yes! Please carry on reading to find out how by drinking coffee we can contribute to saving our world!  

When we reach to the coffee machine in the office kitchen in the morning, we don't really give too much thought where did it come from and what is its impact on our environment and society. Let's introduce the positive change and order coffee with Fairtrade Mark instead. We hear about it a lot but sometimes we are unsure what exactly stands behind this label. Below you will find some key facts. 

• Fairtrade ​is a globally recognized label found on Fairtrade Certified products. 
• Fairtrade cooperates with the farmers to ensure fairer prices and better terms of trade. It protects basic human rights or workers worldwide. 
• It also provides extra funds to support local community, education and health. This translates to better sanitary conditions, reduced child labor for instance.
• Fairtrade producers must follow eco-friendly practices such as proper waste disposal or reforestation.
• These practices lead to better living and working conditions and in turn better quality of a product.  ​

A key goal however is to ensure fairness and justice in trade through increased transparency. Choosing Fairtrade products is one, let's talk about plastic waste.

We can also help to cut the emission of greenhouse gases and the amount of wastage linked to the production and transport of over 2,5 billion disposable coffee cups that every year land on garbage damp in the USA only. Let's drink coffee in our favorite porcelain or recyclable cup. Yes, you have to wash it but it is yours and no-one else has touched it before you:) Plus, it is estimated that we will use it around 3000 times throughout our lives which means reducing wastage by 30 times and air pollution by 60 times. Now, multiply it is by the number of employees in your company, then by city, country, continent... quite impressive, isn't it? 

I love coffee. In fact I am drinking it right now as I write this post (fine..there is a cookie too). With something so common and wide-spread as coffee, our choices really become powerful. And if we can make a difference simply by choosing what kind of coffee (that usually tastes better too!) we drink, why wouldn't we?